Bottom Top Poster #286

Sunday! Today is Sunday​, and my mind is going everywhere for a project we are making for a customer​ who wants to see everything before making​ a choice. Same if we defined a ton of things before, he sneakily​ come back on each step we approve to add or remove things accordingly to his new vision. We defined the brand earlier, but nothing to do, he changed everything. That said, it was a nice day, don’t worry!

The Design

I get inspired by yesterday’s poster. I was working on a minimalist poster with a ​symmetrical ax​ in the middle of the canvas.
Today, I experiment with ​something similar, but I separate​ the poster from the center horizontally​, with a smaller area on the top and a larger bottom. The sizes of the font and the picture of Apollo are the same on the top and the bottom.

I create an asymmetrical​ ax above the center of the canvas and let a large “white space” in between. It is a repetition where I play with the size’s contrast of elements only by showing less or more in different areas​. I guide the viewer’s eyes from the top to the bottom because the symmetry is horizontal, as well as the elements, except that the eyes are attracted by a​ horizontal movement (from top to bottom). Once the eyes focus on the smaller element in the bottom, he wants to notice if they are the same on the top. And they are, except that the bottom shows the top of Apollo, and the top its​ bottom. Ok, it is maybe only my theory. I should dig deeper to create and experiment more with that stuff.